Piccalilly is one of the UK’s leading baby and kidswear brand designing beautiful organic baby clothing, vibrant collections of kidswear, muslin swaddle blankets and accessories. Piccalilly is all about fair trade and ethical sourcing, using free organic cotton from an amazing project called Chetna Organic. The mission is to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable. All of Piccalilly’s clothing are GOTS certified and manufactured to the highest ethical standards Click below to read more about the Piccalilly way.